Developed a series of product screencasts designed to enable long-tail users to navigate the platform independently through a self-service model. The initiative focused on reducing friction in onboarding and feature adoption by turning key workflows into clear, step-by-step video guides.
As Product Marketing, led the process from scriptwriting to recording—capturing real platform usage and structuring content around the most critical user journeys. Topics ranged from first access and app navigation to ticket purchasing, participant management, check-in processes, and overall platform functionalities. Final production was completed in partnership with a video studio to ensure quality and consistency.
Distributed through YouTube, the screencasts collectively surpassed 200K+ views, becoming a scalable support layer that empowered users to activate and manage their events with confidence—strengthening product adoption while reducing dependency on direct support.
As Product Marketing, led the process from scriptwriting to recording—capturing real platform usage and structuring content around the most critical user journeys. Topics ranged from first access and app navigation to ticket purchasing, participant management, check-in processes, and overall platform functionalities. Final production was completed in partnership with a video studio to ensure quality and consistency.
Distributed through YouTube, the screencasts collectively surpassed 200K+ views, becoming a scalable support layer that empowered users to activate and manage their events with confidence—strengthening product adoption while reducing dependency on direct support.