Conceptualized the Hotmart Awards as a gamified recognition system to celebrate top-performing users through an annual ceremony held during Fire Festival. The initiative introduced multiple categories—such as top commission, revenue, affiliates, agencies, partners, and recurring products—highlighting excellence across the ecosystem.
Led the development of the concept, naming, category structure, and overall planning, collaborating with a graphic designer to bring the trophy design to life.
Led the development of the concept, naming, category structure, and overall planning, collaborating with a graphic designer to bring the trophy design to life.
